https://castestrategy.com/en/blog/ AI systems, brand and strategy. A new article every week. en-gb https://castestrategy.com/en/blog/chatgpt-ads-how-they-work-when-worth-it/ https://castestrategy.com/en/blog/chatgpt-ads-how-they-work-when-worth-it/ Tue, 13 Oct 2026 08:00:00 +0000 Since 31 August 2026 a company based in Italy can advertise on ChatGPT on its own. How it works, who sees the ads and when it's worth it, before you spend anything. https://castestrategy.com/en/blog/beautiful-website-no-clients/ https://castestrategy.com/en/blog/beautiful-website-no-clients/ Tue, 29 Sep 2026 08:00:00 +0000 Before you rebuild your website from scratch, check these six things. The problem is often not the design but what the site says, who it speaks to and what it asks for. https://castestrategy.com/en/blog/missed-enquiries-after-hours-whatsapp-instagram/ https://castestrategy.com/en/blog/missed-enquiries-after-hours-whatsapp-instagram/ Tue, 29 Sep 2026 08:00:00 +0000 Customers message in the evening, at weekends, while you're in meetings. Three levels of reply, from the away message to an AI system, and how to pick the right one. https://castestrategy.com/en/blog/geo-get-cited-by-chatgpt-gemini-ai-mode/ https://castestrategy.com/en/blog/geo-get-cited-by-chatgpt-gemini-ai-mode/ Tue, 29 Sep 2026 08:00:00 +0000 More and more people ask an AI instead of searching on Google. What GEO is, what really matters to get cited in AI answers, and what is just noise. https://castestrategy.com/en/blog/chatbot-or-ai-system/ https://castestrategy.com/en/blog/chatbot-or-ai-system/ Tue, 29 Sep 2026 08:00:00 +0000 A chatbot answers a question. An AI system does the work: it reads the context, decides, acts and keeps a record. What changes, and how to tell what your business needs. https://castestrategy.com/en/blog/ai-act-smes-chatbots-ai-content/ https://castestrategy.com/en/blog/ai-act-smes-chatbots-ai-content/ Tue, 29 Sep 2026 08:00:00 +0000 Since 2 August 2026 the EU AI Act's transparency rules apply. What changes in practice if you use a website chatbot, a WhatsApp assistant or AI-generated content.