Mondo Parallelo
About to launch a product, change a price, enter a new market or redo your brand? Before you spend, we test the choice in a parallel world (that's what Mondo Parallelo means in Italian): a simulated market, populated by AI profiles that represent the different types of people in your audience. They talk to each other, compare notes, change their minds. You see how your choice might be received, what doubts it may raise and which option is worth taking to the real market.
We start from a specific choice: a launch, a price, a message, a new market. With two or three options to compare.
We build the simulated audience from real data whenever it exists: reviews, customer requests, interviews, sales data, competitors.
The options enter the world. The AI profiles react, discuss them and influence each other. We can also interview them one by one.
Reactions, objections, weak spots, the most promising options and what to check with real people.
It's a simulation, not a crystal ball. It doesn't replace the real market: it helps you get there with fewer surprises. That's why the report always says what to check with real people, and how.
Got a decision to make?
Let's test it ↗︎