Blog

Notes on
direction.

AI systems, brand and strategy. How they really work, what to automate and what not to. A new article every week.

13 October 2026

Advertising on ChatGPT in Italy: how ChatGPT ads work and when they're worth it

Trend ↗︎ 29 September 2026

Beautiful website but no clients? 6 things to fix before you redesign it

Method ↗︎ 29 September 2026

Missed enquiries after hours: how to reply on WhatsApp and Instagram without being online all the time

AI Systems ↗︎ 29 September 2026

GEO: how to get cited by ChatGPT, Gemini and Google AI Mode

Method ↗︎ 29 September 2026

Chatbot or AI system? The difference to know before your business buys

AI Systems ↗︎ 29 September 2026

EU AI Act: what SMEs using chatbots and AI-generated content need to do